A company will have many different classes of stakeholders. You’d think they would all have different perspectives. The reality is they all have similar views. They all want to feel confident that the company will do it’s utmost for them. Albeit the results each group of stakeholders wants may be different the way the company manages collective sentiment should be the same.
Markets are driven by news, by results and by external forces but it is also driven by sentiment. The best companies pay a lot of attention to managing sentiment. This could be through Strategic Choices, by Public Relations, by Investor Relations or through Corporate Governance. Each play a vital role. One without the other typically doesn’t work.
MayConsulting can help you to manage your stakeholders and their expectations.